The Ask: Build KeySmart's presence on TikTok and grow an engaged audience.

My Role: Associate Copywriter. I named products and solely created TikTok content, from concepts and scripts to execution.

The Deliverables: Organic Social, Paid Social, Product Pages

The Spin: Instead of chasing every trend and posting nonstop, I focused on where KeySmart naturally belonged: gadgets, DIY, and everyday-carry culture. We built a voice that was funny, authentic, and never tried too hard. It was about using specs to tell stories instead of listing selling points. The result was content that felt native to TikTok while staying true to the brand.

The Outcome: In less than a month, KeySmart's TikTok presence grew from roughly 20 followers to more than 2k while total likes jumped from 109 to over 217k.

My Team: ‍

• Creative Director: Andrew Bedell

• Producer: Keith Allen