The Ask: Push Eversource beyond just an energy-provider and highlight how they are leading sustainable energy solutions.

My Role: Associate Copywriter. I concepted, developed campaign messaging, and directed VO talent.

The Deliverables: OOH, Social, Digital, Radio, CTV

The Spin: Sustainability messaging can get complicated fast. We cut through the jargon with campaigns that put consumers in control. The goal was to give the audience clear, actionable ways to use energy smarter today while building a cleaner tomorrow.

The Outcome: Delivered a multi-channel campaign that positioned Eversource as more than an energy provider. They became a guide helping communities take meaningful steps toward a cleaner future.

My Team: ‍

• Executive Creative Director: Margaret McGovern

• Art Director: Brittany McGuire

• Producer: Roger Mulhaney

• Animator: Michael Frederick