The Ask: With COVID's shadow still lingering, Pittsburgh International Airport needed to promote 125 new nonstop flights—and remind people why they travel in the first place.
My Role: Associate Copywriter. I concepted, presented, and developed a multi-channel campaign.
The Deliverables: Display Banners, Paid Social, OOH, Digital Newspaper Ads, Landing Page, Homepage Updates
The Spin: 125 new nonstop flights meant talking to travelers with 125 different reasons to go. Instead of selling destinations, we sold the moments waiting at the other end. Could be grandma, could be Grenada.
The Outcome: Created a campaign as encompassing as their new flight paths. It stretched across channels and gave the airport a more human way to talk about travel.
My Team:
Executive Creative Director: Margaret McGovern
Associate Creative Director: Mark Flitsch
Art Director: Brittany McGuire
