The Ask: College Nannies + Sitters needed a complete rebrand that felt modern while earning the trust of two very different audiences: parents hiring care and caregivers looking for work.

My Role: Associate Copywriter. I helped define the brand voice, wrote the brand guidelines, and developed campaigns across channels.

The Deliverables: Paid Social, Digital, Print, Video

The Spin: We rebuilt the brand around one question: Would a parent actually say this to another parent at their kid's soccer game? Before apps and reviews, childcare spread through sideline conversations and neighborhood recommendations. We brought that warmth and honesty into every touchpoint. From the brand voice to candid visuals, we created a brand that felt nostalgic without feeling dated.

The Outcome: The rebrand stuck. It became the foundation for Jovie's continued growth, giving the brand a distinct voice that has supported its expanding franchise network.

My Team: ‍

• Executive Creative Director: Margaret McGovern

• Associate Creative Director: Mark Flitsch

• Associate Creative Director: Alex Kokstsidis

• Producer: Roger Mulhaney

• Animator: Taylor Johnson