The Ask: Create and launch a new insurance platform in a crowded, complicated category.

My Role: Senior Copywriter. I built the brand guidelines, partnered with social agencies to develop campaigns, and wrote copy across the consumer journey.

The Deliverables: Brand Guidelines, Paid Social, CRM, CTV, AI Experience Copy, Custom AI Guidelines

The Spin: Excited to share, but for now, mum's the word. I can say this: you won't find jargon, fluff, or insurance-speak.

The Outcome: Obviously TBD.

My Team: ‍ ‍

• Great crew, but can’t share yet.